Glossary

Glossary of Business Terminology

Glossary of Real Estate (our specialty) and Mortgage Verbage

Glossary of Traditional Marketing Terms

Glossary of Search Engine Optimization (SEO) Concepts and Terminology

Glossary of Cryptography Terms

Glossary of Search Engine Marketing (SEM) Terminology

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Bang Bang

A technique for speeding up computer processing by bombarding qubits with microwaves, thus allowing them to exist in multiple states simultaneously. Once enabled to interact with it's outside environment, it will speed up processing by billions of times. Oxford is leading the research on this quantum computing technology.

Banned

A webpage or website is removed from a search engine or directory index because of spamming or perceived violation of rules.

Banner Ad

The small boxed message that appears at the top of commercial websites and are usually hyperlinked to the advertiser's website.

Banner Blindness

The act of users of ignoring banner advertisements, whether textual or images.

Basic Intelligence

Factual, fundamental, and relatively permanent information about all aspects of a situation which is used as a base for intelligence products in support of planning, strategy, and operations.

Basis Point

One percent of each percentage interest rate. For instance, an interest rate change of two percent equals two hundred basis points.

Baud

Rate of transmission spread stated as bits per second.

Behavioral Targeting

Advertising efforts directed to address recent experience or suggested intent.

Bells and Whistles

Advanced features, in SEO they often are a hinderance to optimization as they may dilute theme or contribute only minimally to the website.

Below the Fold

BTF. The portion of a webpage not visible to a visitor unless they scroll down.

Benefit Statement

A statement expressing how your company's product or service solves an immediate need and clarifies a specific unique sales proposition. Benefit statements may be different for different target groups, depending on their motivations. Typical benefit statements are linked to such bottom-line motivators as saving time, saving or making more money, streamlining operations, gaining new clients, gaining an industry niche or power.

Benign Neglect

Doing nothing about a problem in hopes it will not become major, will go away or will be solved by others.

Best Practice

A technique or methodology that, through experience and research, has proven to reliably lead to a desired result.

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Organic
SEO SEM

Ethical techniques
combined with
knowledge,
integrity and
upfront service -
a special equation.