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Glossary

   

Organic SEO SEM Glossary

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Organic SEO SEM

Organic SEO SEM practices and promotes the usage of organic search engine optimization and ethical internet search engine marketing techniques and strategies. We believe that education, knowledge and integrity are key components in operating a quality business as well as quality websites. This glossary of informative verbage definitions is part of our attempt to provide informed and upfront services for our clients and friends in natural SEO development.

Organic SEO SEM is pleased to present the glossary of terms related to business and website marketing and search engine optimization. This is a combined resource for terminology in the following areas:

 

Glossary of Business Terminology

Glossary of Real Estate (our specialty) and Mortgage Verbage

Glossary of Traditional Marketing Terms

Glossary of Search Engine Optimization (SEO) Concepts and Terminology

Glossary of Cryptography Terms

Glossary of Search Engine Marketing (SEM) Terminology

 

We hope that you find this information beneficial.

 

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CPA

Cost Per Action. Payment due when a user performs a certain act.

CPA

Certified Public Accountant. The statutory title of qualified accountants in the United States who have passed the Uniform Certified Public Accountant Examination and have met additional state education and experience requirements for certification as a CPA. In most U.S. states, only CPAs who are licensed are able to provide to the public attestation (including auditing) opinions on financial statements.

CPC

Cost per Click.

CPL

Cost per Lead.

CPM

Advertising where the search engine charges for the number of times an ad is seen by a viewer, irregardless of whether it is clicked.

Cracker

An internet vandal who tries to test or break a computer system's security system - aka hacker.

Crawl

Process of a search engine spider indexing webpages into its database.

Crawler

A program which automatically follows all the links on a webpage, unless restricted or instructed not to follow. This program finds all links on each page. It then determines where the spider should go either by evaluating the links or according to a predefined list of addresses. The crawler follows these links and tries to find documents not already known to the search engine.

Crawler Lag

The delay in time from when a spider crawls a webpage until the page is indexed.

Crawler Module

A short program which instructs the spider how and which pages to retrieve. A set of root urls to begin with are provided to the spider which travels there and to wherever links that are found sends them, within their boundaries.

Creative

Activities involved in the development of marketing materials, such as copywriting, design and images.

Creatives

Titles and descriptions that are submitted to directory editors.

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Organic SEO SEM Business, Cryptography,
Search Engine Optimization, Search Engine Marketing and Traditional Marketing Glossary.

An informative reference directory of acronyms, key definitions and Internet abbreviation words.

 

     

Organic
SEO SEM

Ethical techniques
combined with
knowledge,
integrity and
upfront service -
a special equation.


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Organic SEO SEM Glossary