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GoogleSearch Google Search Tutorial Organic SEO SEM

   

Searching the Web Steps

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There are two main ways that a user can search on the web.

The first is by selecting categories, sub-categories and continually specifying greater precision for the query item. This is how a searcher finds information in a directory.

The second method is by entering search terms into a search box which is a search engine style query. We shall concentrate on this method of searching.

Once you have decided what it is you are looking for - come up with the exact words that you believe will give you the resulting webpage information you are seeking. Your request should be simple and it should be specific.

If you want to buy a car, don't just enter " buy a car ". Be more specific . The search engine cannot read your mind, nor react to your tone of voice. Is it a new car purchase or a used car? Are you only willing to buy a certain brand of vehicle?

Is the search for a car to be restricted to a certain geography?

The simpler and more specific your query terms are - the higher the relevance of the pages returned to you will be.

For example, a better query might be - " Buy a new Toyota in Detroit suburbs."

From there - eliminate words that do not add focus - " a " and " in " or, " Buy new Toyota Detroit suburbs ".

Each of these five words in the query - buy, new, Toyota, Detroit and suburbs - are referred to as a facet.

Examine the Search Results

Once the search engine returns webpages it deems relevant to your query - examine them. The pages begin with those of highest relevance proceeding to the lowest.

Are the pages what you need? If not , why not?

Perhaps another search is necessary.

Detroit suburbs is a large area. Maybe hone it closer to home - Riverview , Michigan.

Toyota has many models, SUVs, cars, and trucks. Try adding the style - like Camry.

The new search would then look like " buy new toyota camry riverview michigan ".

Google allows up to ten terms to be used (including syntaxes which will be discussed later). The more specific your search request - the more relevant the webpages returned to you will be.

Next let's look at some special Google search instructions .

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